Never judge a book by its cover?

My favorite window displays have to be 3D everytime, with the use of so many different materials and objects. Its so important that a window will draw every single person in that walks past your store, whether the product you are selling is of any use or appeal to them, your window must make a statement, your windows are an introduction to your brand.
The Bergdorf Goodman windows are the epitome of this. I have mentioned them before and i can not mention them enough the intricate detailing of each display isn't a window, but a story and a message.
Below are a few of my favorites.






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